PORTRAIT OF A REAL PARISIAN: SYLVIE SIGURET, Brilliant Marketing director at Mondadori France

Being Parisian? It’s feeling the mad energy that makes Paris so vibrant; it’s soaking up the culture in every corner of the city; and it’s the people you meet here. Parisianness means elegance and a certain lifestyle. It means keeping your smile, despite the Parisian reputation for being so bad-tempered. It also means travelling a lot, although you would never think of living anywhere else!

silvie3Could you tell us a little about yourself? What do you do? What are you like?
My job in Marketing fits my personality. It gives me a chance to create, innovate and communicate. I’m naturally curious about people. I’m into trends, the environment and new technologies. Spotting new markets and kicking off projects is exciting, whatever the business. The arts painting, photography, music and dance inspire me. I cannot live without sharing, meeting people, vibrating and loving. I crave intense sensations.

How do you have fun in Paris?
“I love Paris Every moment of the year I love Paris”. Cole Porter’s lyrics sum up how crazy in love I am with this place. I take advantage of Parisian life every instant. I love discovering new restaurants, like Aux Plumes in the 14th arrondissement, or Tomy & Co in the 7th. silvie1For after-work drinks, I go to the Royal Monceau, my favorite palace. On weekends I never tire of going to the Guimet Museum (national museum of Asian arts). I might take a dance lesson at the Eléphant Paname art and dance center, or nibble something at the St Régis café on Ile St Louis.

What do you like to wear? What are your favorite names in French fashion?
I love fashion because it is important to look good, feel good, and express your femininity. I choose dresses and slim pants for a clean-cut slender look. Heels are my big thing. silvie6I always have 10cm (4-inch) heels! With heels, you move differently, you walk differently, and you sit differently. As Sonia Rykiel used to say, "How can you live the high life if you do not wear high heels?”

My brands: Repetto, Fragonnard, Sandro, Minelli, Louboutin, and Médecine Douce and Caroline Najman for fashion jewelry.

© Photo Cécile Denis

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Brigitte - Social circles

Bonsoir, my name is Brigitte. I’m the ultimate Parisian. There isn’t a VIP evening that I miss out on. When I was 18, I hunted autographs and stole photos of stars walking the streets of Paris or in concert. Vanessa Paradis, Catherine Deneuve, Jean Dujardin... they’re all in my book. It wasn’t very difficult as my parents produced concerts and I grew up in this fascinating world. I’ve turned it into a profession since I’m a people journalist! I now set up meetings with the stars and can question them without their bodyguards getting rid of me like they did in the past. I’d love to tell you more about these so French VIPs…

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Edizione Italiana

Edita da RIZZOLI, Sophie la Parigina è una guida di stile moderna su PARIGI. Illustrata dai disegni di Alessandra Ceriani, completata da un elenco degli indirizzi preferiti dalla parigina e arricchita di ricette gastronomiche.

 

English Edition

Published by RIZZOLI New York, Sophie the Parisian'sis a modern life style guide about PARIS. Illustrated with color drawings, complemented by a list of Parisians' favorite locations and enriched with gastronomic recipes.

 
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