SUCCESS STORY A LA FRANÇAISE: BONPOINT

You don’t need to have, or to be, a baby to appreciate Bonpoint, the French-based, ultra chic baby apparel brand that all the celebs run to when they find out they're expecting. Regarding the number of celebrity mothers spotted at the flagship-store of Bonpoint, the label is a must: Michelle Obama, Claudia Schiffer, Katie Holmes were here. When Brad Pitt showed up with two girls of the tribe, the magazines went crazy. Bonpoint is a brand that is rich with emotion...

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You walk into a Bonpoint store and you want to be all cuddly and warm, they all have this very distinctive and poetic, yet family atmosphere…The collections are elegant and moderne and so French taste with structured lines with a perfect fit. Behind an apparent simplicity, there are many intricate details. I like to balance these clean cuts with unexpected mixes of prints and colors, bringing a bit of insolence! Bonpoint is a brand for three generations of women, Bonpoint for babies, YAM for teenagers, and Innamorato for women.

Story

“Like a bedtime story we tell our children before they fall asleep... The story of Bonpoint started with a family of five sisters who became entrepreneurs. Marie-France Goutal, a stylist with Dior, wanted to dress her children according to her own tastes. Along with her sister Dominique, they created a line of children’s clothing called “Bonbon”…

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They then met Bernard Cohen, an antique dealer and owner of a boutique with the serious name « The Point ». It was love at first sight, both professionally and personally, and “Bonpoint” was born, which has been dressing French children in a chic and glamorous way since 1975”. Interview by Sup de Luxe Paris

Quality

“Since its creation, the brand has retained a craftsmanship approach in everything it undertakes, as well as an interest in detail and perfection. And it’s no accident that this fashion house for children makes its own sewing patterns with millimeter accuracy in its Parisian ateliers before trial fittings or sending them for fabrication.images

It’s also no accident that the brand’s boutiques can be found in unique destinations. Take for example, the one in the Rue de Tournon in the 6th arrondissement of Paris. At number 6, in a 17th century mansion house with garden, we discover not just a simple point of sale, but a Bonpoint “concept store”. A haven for the brand’s “art de vivre”, a comfortable and well-conceived boutique, as are the other ones, styled like an over-sized family apartment”. Interview by Sup de Luxe Paris.

 

Chantal - Children

Bonjour, my name is Chantal. I’m often told that I’m “so French”. This is, in part, due to my traditional upbringing in Versailles, one of the most conservative cities in France, famous for its chateau, good schools and large families. I have three daughters. They’re model children, cheerful, nice and really fashionable. I’m in Paris almost every afternoon for my charity work and I still work part-time as a dance teacher. When the occasion presents itself, I teach etiquette to children at school. I’ll try and explain why my children get so many compliments.    

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