The history of this brand began in 1837, when Louis Vuitton, then 16 years old, moved to Paris to start his handcrafted luggage business.

At Monsieur Maréchal s Parisian Atelier, Louis Vuitton quickly became a highly regarded craftsman. This was the origin of a specialized activity and the beginning of a career in an industry based on his ability to customize suitcases and trunks according to the clients s wishes. Louis Vuitton held this position for 17 years before opening his Atelier at 4 Rue Neuve-des-Capucines, near Place Vendome. A bold choice that would prove to be successful: almost two centuries later, his initials are among the most famous in the world and the Monogram canvas has become the international symbol of luxury.

In 1875, the creation of the first vertical trunk-cum-wardrobe, with each part carefully designed, guaranteed the success of a company already specialising in travel. In 1886, the padlock with a cylinder lock allowing the customer to open each piece of luggage with a single key. Two years later, in 1888, the famous Damier canvas was created and registered. In 1892, Louis Vuitton died.

The rest of the history of the Louis Vuitton’s would be written by his son Georges and his grandson Gaston-Louis.

In 1896, the famous Monogram LV was created to celebrate his father. The motif is composed of the interlaced initials of his father LV; to complete the canvas Georges adds a flower with four petals enclosed in a circle, a four-pointed flower and a diamond containing it. For the creation of this canvas, Georges was inspired by the Gien majolica tiles with four-petalled flowers, a decorative element found in the kitchen of the family home in Asnières. In 1905 the Monogram canvas was registered as a trademark; this logo, which has remained unchanged over the years, marked the evolution of the luxury fashion world.

In 1914, Georges Vuitton opened a shop on the Champs Élisées, in an Art Nouveau building, which became the historical symbol of the House. In the following years, the brand grew and became pure luxury.

In 1987, the LVMH empire was created through the merger of Louis Vuitton and Moët Hennessy. Ten years later, American designer Marc Jacobs was commissioned to develop new lines of ready-to-wear, footwear and accessories.

After 15 years at Balenciaga, French designer Nicolas Ghesquière replaced Marc Jacobs in 2013. In 2020, Nicolas Ghesquière was joined by Johnny Coca to create high-end accessories.

Today, the company Louis Vuitton remains consistent with the spirit of its founder, Louis Vuitton, who invented the true Art of Travel through trunks, bags and accessories that were at once creative, elegant and practical.

Copyright outside photo: @ Image courtesy: Louis Vuitton

When it comes to style and fashion, Paris is a city of reference, and it\\\\\\\'s no coincidence that it has its own look! Chic and casual, elegant and sober, simple and sophisticated, classic and innovative: the Parisian look never gets old! Here are 10 must-haves for a Parisian.

Moins est plus. A few simple and versatile items make up a wardrobe in perfect French style. A dark sheath dress, ballet flats, a jacket, a well-cut shirt, a pair of jeans, to be mixed and matched without going overboard.

1. Jacket. Ideal for setting the tone for a casual look over a simple T-shirt or that touch of glam to complete a little dress: it saves on any occasion. Perfect for mid-season as a single coat or in winter under a coat.

2. A white shirt is absolutely a basic item that should not be missing from a girl s wardrobe. It s better if it s oversized because it adapts more practically to different styles and seasons. A shirt that suits us well makes us immediately elegant. It is ideal for the most formal and elegant occasions, with high-waisted skirts and trousers, but can easily be played down with jeans, dungarees or jumpers.

3. Jeans. Among the basic items, it is the one most used by all Parisian women. Among the thousands of models and colours, it\\\\\\\'s best to opt for a slim, dry and close-fitting model, not too tight.  The only colour of denim that counts is indigo, in a shade of blue without excess.The best with trainers, loafers, heels, blazer or maxi sweater... in short, perfect with everything.

4. White t-shirt. A basic item that is perfect on its own or under a blazer. Elegant with a suit or a high-waisted skirt. Casual with jeans or trousers.

5. Ballerina shoes are a passepartout, as they easily adapt to both elegant and casual looks. For the day, they are perfect with skinny jeans. For a more bon ton and formal look, also suitable for work, pair them with ankle-length capri trousers. For evening and elegant occasions, you can wear them with dresses and skirts.

6. Beige trench coat practically, the coat that goes with everything. You can find it in any shape (double-breasted, single-breasted, oversize, fitted) and it is a perfect garment. In short, one of the few truly evergreen garments!

7. Marinére. The classic mariniére, the absolute symbol of Parisian style. The striped T-shirt is perfect with a pair of ankle-length jeans and total white sneakers, but it can also become the key piece to make even the most classic navy jacket and trousers outfit instantly cool.

8. The little black dress should be accessorized according to the wearer s personality: it is perfect with classic dark pumps but also with ballet flats. It goes well with a smart jacket but also with a denim jacket, parka and trench coat.

9. The cashmere V-neck jumper. Perfect with any outfit, from jeans to the classic pencil skirt, with the right accessories it can be worn from morning to night.

10. Sneakers are comfortable, simple and very popular. Shoes created for those who simply walk a lot but want to feel good, without posture problems. White, they are the absolute bestsellers and are a must-have for any Parisian.

Copyright outside photo: @ Image courtesy: Ines de la Fressange for Uniqlo

These are the white and blue striped shirts, again and again protagonists of 2024. Worn by the splendid Brigitte Bardot, celebrated by Jean-Paul Gaultier in the Breton version, these super chic t-shirts will accompany us again this year.

La marinière remains a timeless basic wardrobe for men and women for all seasons, all mods and all styles: you will never get tired! But how does a real Parisian wear it to diversify the pleasures and keep up with the times?

Max Mara

Let yourself be enchanted by the fake sailor look of this navy blue sweater by Max Mara, made of soft wool knit. With white nautical stripes, it has a golden buttoning on the left shoulder and classic ribbed finishes. A pair of cargo pants, for example, will be perfect to combine.

Puma

The result of the Puma x Balmain collaboration, this striped t-shirt is infused with the codes of the Parisian house and those of the sports label. Embroidered with felines and the designer\'s name, embossed golden buttons and altered hem are combined on this white model with sailor-style black stripes, to be combined with simple jeans, for example.

Balmain

Balmain\'s house also dedicates itself to the famous \"marinière\" and delivers this irresistible white cotton t-shirt with the iconic black horizontal stripes. The distinctive elements of this model are the red letter logo on the back and a golden buttoning carved on the left shoulder. Wear it with everything, without exception

With white jeans

Chic and graphic charm, in white jeans. We love not only light socks and also the shades of white and ecru that blend perfectly and give more pepper to the marine strip of my marinare.

The striped shirt and jeans is a true love story. The shades of blue, white and indigo marry very well and give you a chic and relaxed look.

Venite in vacanza a Parigi, e vi piacerebbe conquistare un principe azzurro del posto? Per capire come piacere a un uomo francese, la prima cosa da fare è sapere quello che a lui piace in una donna. In linea di massima, ai francesi piacciono le donne …

Maybe you want a new summer 2020 hairstyle without complicating your life too much... here are some trendy hairstyles that are emerging in Paris often inspired by the DIY hairstyles we used to do during the confinement.

This summer, straw will invade the Parisian woman's wardrobe and is available in all kinds of styles, with a lightness to stroll in the city, in the country, as well as on the beach. But beware, the Parisian woman is a perfectionist and with straw as with the rest of her wardrobe, there is no such thing as a stylistic error: so rule number 1: the colour of the straw must be natural!

Impossible to resist the temptation to own a leopard print skirt this year. Even for the Parisienne! Although it is not one of the easiest pieces to wear in a chic and elegant way but if you just choose the right length and proportions, and especially if you choose the right combination the leopard skirt will become the highlight of your spring 2020 wardrobe

1.With a long black blazer and low white sneakers to show off your taste for fashionable shoes.

2.Matching a black turtleneck with a leopard print skirt.

3.With an oversized white shirt tied at the waist combined with a red clutch bag that will give a sparkling touch to your outfit...

4.With an oversized camel sweater and a pair of high-leg boots.

5.With a black tank top

6.With a white t-shirt and white sneakers for a sporty look.

7.With a camel turtleneck and a black leather jacket.

8.Matching skirt with a light-coloured sweater and a pair of elegant black moccasins - an ideal look for a casual style.

9.Combined with stylish sneakers and a short sweatshirt for a sporty style;

10.For a stylish skirt look combined with a black blouse and a medium heeled sandal.

11.With an oversized ivory short pullover and high heeled ankle boots.

12.C with a wide white t-shirt and sandal laced around the ankle.

13.For an everyday outfit the leopard skirt combined with a classic black t-shirt and a light trench coat. Finish this look with a pair of high-heeled sandals.

14.For a youthful look, the woman should be teamed with an oversized sweater and a pair of black amphibians.

15.With a white t-shirt and low heeled sandal for a simple style over time.

Photo outside: Olivia Palermo

Photo 1 street style

Photo 2 skirt by Rejina Pyo

Photo 3 street style

Photo 4 skirt by Prada

Photo 5 street style

Photo 6 street style

Photo 7 skirt by Gucci

Photo 8 street style

Photo 9 street style

Photo 10 street style

Photo 11 street style

Photo 12 street style

Photo 13 skirt by Balenciaga

Photo 14 street style

Photo 15 skirt by Erine