Petit Bateau is a clothing famous French brand mainly for babies, children (and not only…). The brand takes its name from its name from the nursery rhyme ‘Maman les p'tits bateaux qui vont sur l'eau ont-ils des jambes?’. Which has been sung for generations in France. The first boutique opened in 1978 in Paris, today the company has around 400 worldwide boutiques and more than 3,000 employees, most of them are in France at the Saint Joseph de Troyes factory where it all began 124 years ago. Bought in 1988 by Yves Rocher, Petit Bateau is now part of the Rocher Group. 

THE KING CAKE, A TYPICALLY FRENCH TRADITION

  • Time: Wednesday, 09 January 2019

Who goes under the table? No, it’s not some new Parisian parlor game, but the celebration of Epiphany. Like every year, all of France is getting ready to “draw kings” in a few days’ time with the famous galette des rois (King Cake). The yearly tradition starts on January 6th and runs for several days. All French kids dream of the same thing; getting that one piece of cake that hides the magic trinket that will earn them the right to be crowned king.

HOW FRENCH MUM HELP HIM TO RELAX?

  • Time: Monday, 03 December 2018

Are French children calmer than other kids? Honestly, I have no idea. But I do hear a lot of North American Moms saying how well-behaved French kids seem to be. “How do you get them to sit still like that for an entire  family meal?” they ask. Well, childrearing in France is certainly more laid back than when I was a kid, but it’s still pretty strict about lots of things, and that includes bedtime rules. Preschoolers, for instance, are supposed to be in bed by 8pm at the latest (earlier if they’re sleepy), and too bad if Mom or Dad (or both) aren’t home from work yet. Like all children, after a long tiring day at school, French kids may be cranky, anxious, or rambunctious. How do you get them to sleep under those circumstances?

Why do The french have so many children?

  • Time: Sunday, 04 November 2018

It’s the new French paradox: we, the French, complain a great deal, don’t have much faith in the future or in institutions and yet, with an average of two children per woman, France, along with Ireland, is Europe’s champion. And this isn’t all. When French women are interviewed, 32% of them dream of having three children… A great many experts correlate the birthrate with the rate of growth and the record French fertility rate is certainly enviable …

carita-orizzontale    vancleef-orizzontale
     
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