So they are unsuitable for gardening, unless it’s high-society gardening or the jardins of the Palace of Versailles. She wears them “casual chic” or “elegant cool,” from morning to night, during the week or on the weekend, from the kitchen to the meeting room, at an opening in Saint-Germain-des-Prés or riding a bicycle through the streets of the French capital…

the heart french luxury

Luxury is today a major actor in the French economy, the creator of wealth, added value and supplier of foreign currencies. However, in reality, the real force of Luxury has been to maintain against all obstacles, in the twentieth century, period of excessive automation and robotics, conservatories of craftsmanship, thereby giving priority to the individual over the group. The nobility of Luxury becomes evident to all those in contact with it, because it’s impossible to remain insensitive to the beauty of the skills of the craftsman…

A number of mistakes have to be avoided before finding and choosing THE dress of your life and be the most beautiful of all on D-day. Follow our recommendations and you’ll be O.K. Low price or haute couture, it’s important to fall in love with your dress and not forget to keep an eye on the future… You still have to love it 30 years from now when you look at your wedding photo on the piano in your living room…

Wedding bouquets, who doesn't love them? Or better yet, who doesn't love staring at picture after picture of them? Your bridal bouquet is a once in a lifetime accessory, so a number of mistakes have to be avoided before choosing! When else do you get to carry a beautiful bunch of flowers designed especially for you, all day long? What flowers should you include? What colours or shapes work best with your dress and your silhouette?  Follow our recommendations and you’ll be O.K.

French lingerie is often associated with charm and seduction.  In point of fact, while French women like their lingerie to be traditional, comfortable and particularly good quality, they also like to be daring and provocative if inclined, and wear ‘femme fatale’ lingerie.  From the renowned Petit Bateau briefs to the Dita Von Teese retro look, where lingerie is concerned, French women look good and exude charm…

The mystery of stilettos revealed… Scientists have observed that stiletto heels accentuate the movement of a woman’s hips, while shortening their stride...

For savvy shopping, wait for the sales! It is the ideal time to find your favourite brands at up to half price or even more sometimes. And the year 2015 marks the end of the ‘floating sales’, sales at other times of the year, so, the next not-to-be-missed sales period in Paris will start start on the last Wednesday in June.

The Parisian and her handbag…a love story over the centuries. It can be mini, just enough for a phone and a credit card although very often huge, heavy and an annex to our home. We love it. During a well-filled day, it even turns into a set of matryoshkas, the Balenciaga shopping bag housing a Fendi evening bag and, of course, a makeup bag, not forgetting the shoulder bag for things that have to be found quickly…

Paris fashion week brides

Paris’s haute couture fashion shows have just drawn to a close. The culminating event was the arrival of the bride on the catwalk, an absolute feast for the eyes. For Saint Valentine’s day, we wanted to show you a few of the wedding gowns of our dreams and give you a little foretaste of the trends this coming season.

She is genial, discrete and paradoxale… "I once said that I'm anti-consumerist, and that goes against the work I do. It caused a scandal: 'Who is she to think that? She is going against her clientele.' But I do fashion because I'm happy when somebody gets joy from a new garment. There is a magic side to this"…

Sweet sixty's in Paris

Ah! Paris, the cradle of fashion, design and sartorial excellence. Paris: your podiums are most watched, your houses of fashion most influential, your collections most anticipated and your fashion-weeks can’t be overlooked. Each season, true fashion addicts wonder: what will be worn? Fortunately, Sophie is aware of the latest and will inform you about the major trends for the coming winter… Jane Birkin sang: "Ex-fan des Sixties, petite baby doll… ". You’re not dreaming. The Sixty’s are back! This is the main trend right now. Miniskirts, A-line dresses, patent leather Mary Jane shoes, graphic checks and patterns in marshmallow colors…  An unavoidable look for Parisians, both feminine and sexy, with strong influences of Swinging London, for a fresh and carefree allure. Absolutely necessary for the right mood sans faute pour être pile dans le mood Brigitte Bardot et Catherine Deneuve this coming winter.

The well-“red” Parisian… In wintertime, I think the color red gives us Parisians a little lift. It’s warm, it looks good, and it’s flamboyant! We Parisians wear it with black, gray or white. Anything can look great in red (handbag, gloves, coat, that sexy little dress). But keep the look sober, if you want to achieve Parisian elegance.

So, you’re vacationing in Paris and you’d love to catch a Froggy Prince Charming, right? To attract a French guy, first you have to know what turns him on or off. Generally speaking, they’re attracted by interesting feminine women. In fact, several surveys have shown that on a first date, they notice your eyes, your smile, your boobs, and your hair (in that order). Weight actually comes last. In terms of fashion, their tastes are pretty conventional. The results below might just surprise you.

The 6 rules of the elegance…

Elegance is a quality of a person presenting a certain refinement and ease in form and movement and, by extension, a person dressed with care as well as sobriety in a non-exaggerated style. However, elegance involves a great many other aspects based on relations with others and the outer world. For example, elegance is the ability to convey strong emotions without being invasive, or show interest in people and things without turning it into a narcissistic curiosity by a desire to stand out, or even to avoid exhibiting ones own abilities and talents. The philosopher Giacomo Marramao tells us more…

If you still haven’t heard about Roland Mouret, don’t waste any more time. This jewel of French couture has just been nominated for the 2014 British Fashion Awards in the “Establishment Designer” category. The ceremony will take place in London on December 1st. Personally, I adore this genius of his super-elegant and ultra-contemporary creations and I’m not the only one. Born in Pierrefitte-Nestalas near Lourdes in France, Roland Mouret is now one of the favorite couturiers of stars throughout the world . Good news, the Roland Mouret store open on 1th November 2014 in New York…

Well, “the” gift time of the year is upon us.  Every year, millions of men throughout the world receive a tie at Christmas and go off to the store and change it the next day as it is not to their taste!  What you should know, ladies, is that a tie is a very important accessory to men and that its colour, style, shape and how it is knotted are essential points that often underline our personality and the message we send out to the world!  So it is high time I explain how to choose a tie as a gift for the man in your life…

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