The history of this brand began in 1837, when Louis Vuitton, then 16 years old, moved to Paris to start his handcrafted luggage business.

At Monsieur Maréchal s Parisian Atelier, Louis Vuitton quickly became a highly regarded craftsman. This was the origin of a specialized activity and the beginning of a career in an industry based on his ability to customize suitcases and trunks according to the clients s wishes. Louis Vuitton held this position for 17 years before opening his Atelier at 4 Rue Neuve-des-Capucines, near Place Vendome. A bold choice that would prove to be successful: almost two centuries later, his initials are among the most famous in the world and the Monogram canvas has become the international symbol of luxury.

In 1875, the creation of the first vertical trunk-cum-wardrobe, with each part carefully designed, guaranteed the success of a company already specialising in travel. In 1886, the padlock with a cylinder lock allowing the customer to open each piece of luggage with a single key. Two years later, in 1888, the famous Damier canvas was created and registered. In 1892, Louis Vuitton died.

The rest of the history of the Louis Vuitton’s would be written by his son Georges and his grandson Gaston-Louis.

In 1896, the famous Monogram LV was created to celebrate his father. The motif is composed of the interlaced initials of his father LV; to complete the canvas Georges adds a flower with four petals enclosed in a circle, a four-pointed flower and a diamond containing it. For the creation of this canvas, Georges was inspired by the Gien majolica tiles with four-petalled flowers, a decorative element found in the kitchen of the family home in Asnières. In 1905 the Monogram canvas was registered as a trademark; this logo, which has remained unchanged over the years, marked the evolution of the luxury fashion world.

In 1914, Georges Vuitton opened a shop on the Champs Élisées, in an Art Nouveau building, which became the historical symbol of the House. In the following years, the brand grew and became pure luxury.

In 1987, the LVMH empire was created through the merger of Louis Vuitton and Moët Hennessy. Ten years later, American designer Marc Jacobs was commissioned to develop new lines of ready-to-wear, footwear and accessories.

After 15 years at Balenciaga, French designer Nicolas Ghesquière replaced Marc Jacobs in 2013. In 2020, Nicolas Ghesquière was joined by Johnny Coca to create high-end accessories.

Today, the company Louis Vuitton remains consistent with the spirit of its founder, Louis Vuitton, who invented the true Art of Travel through trunks, bags and accessories that were at once creative, elegant and practical.

Copyright outside photo: @ Image courtesy: Louis Vuitton

When it comes to style and fashion, Paris is a city of reference, and it\\\'s no coincidence that it has its own look! Chic and casual, elegant and sober, simple and sophisticated, classic and innovative: the Parisian look never gets old! Here are 10 must-haves for a Parisian.

Moins est plus. A few simple and versatile items make up a wardrobe in perfect French style. A dark sheath dress, ballet flats, a jacket, a well-cut shirt, a pair of jeans, to be mixed and matched without going overboard.

1. Jacket. Ideal for setting the tone for a casual look over a simple T-shirt or that touch of glam to complete a little dress: it saves on any occasion. Perfect for mid-season as a single coat or in winter under a coat.

2. A white shirt is absolutely a basic item that should not be missing from a girl s wardrobe. It s better if it s oversized because it adapts more practically to different styles and seasons. A shirt that suits us well makes us immediately elegant. It is ideal for the most formal and elegant occasions, with high-waisted skirts and trousers, but can easily be played down with jeans, dungarees or jumpers.

3. Jeans. Among the basic items, it is the one most used by all Parisian women. Among the thousands of models and colours, it\\\'s best to opt for a slim, dry and close-fitting model, not too tight.  The only colour of denim that counts is indigo, in a shade of blue without excess.The best with trainers, loafers, heels, blazer or maxi sweater... in short, perfect with everything.

4. White t-shirt. A basic item that is perfect on its own or under a blazer. Elegant with a suit or a high-waisted skirt. Casual with jeans or trousers.

5. Ballerina shoes are a passepartout, as they easily adapt to both elegant and casual looks. For the day, they are perfect with skinny jeans. For a more bon ton and formal look, also suitable for work, pair them with ankle-length capri trousers. For evening and elegant occasions, you can wear them with dresses and skirts.

6. Beige trench coat practically, the coat that goes with everything. You can find it in any shape (double-breasted, single-breasted, oversize, fitted) and it is a perfect garment. In short, one of the few truly evergreen garments!

7. Marinére. The classic mariniére, the absolute symbol of Parisian style. The striped T-shirt is perfect with a pair of ankle-length jeans and total white sneakers, but it can also become the key piece to make even the most classic navy jacket and trousers outfit instantly cool.

8. The little black dress should be accessorized according to the wearer s personality: it is perfect with classic dark pumps but also with ballet flats. It goes well with a smart jacket but also with a denim jacket, parka and trench coat.

9. The cashmere V-neck jumper. Perfect with any outfit, from jeans to the classic pencil skirt, with the right accessories it can be worn from morning to night.

10. Sneakers are comfortable, simple and very popular. Shoes created for those who simply walk a lot but want to feel good, without posture problems. White, they are the absolute bestsellers and are a must-have for any Parisian.

Copyright outside photo: @ Image courtesy: Ines de la Fressange for Uniqlo

Each December since 2002, CHANEL unveils a collection dedicated to its Fashion Métiers d’art.This collection highlights the creative dialogue between Virginie Viard, Artistic Director of CHANEL’s Fashion collections, and the Maisons d’art, enhancing the creations of the House.

Returns to live in the glorious Renaissance. And the credit goes to the Chanel Métiers D Art Le Château des Dames fashion show. We are in the Loire Valley, in Le Château de Chenonceau. That castle (of the Ladies) which has been inhabited by extraordinary women, such as Catherine de Medici. An exceptional woman, Catherine remains an orphan, just like Gabrielle Chanel, and grows up, like her, in a convent. Both linked to esotericism, they remain eternally linked to the color black for life.

In fact, the dominant color in the collection is black. A parade of models parades through the marbles and the wide corridors of the castle, wearing total black outfits. The garments are enlivened by sequins and geometric decorations on the fabrics. This year Virginie Viard, decides to evoke the figure of a woman strongly influential in history: Caterina De Medici. 

The particularity that characterized the event was the total absence of public, due to the emergency from Covid-19, in the presence of only one guest, the testimonial Kristen Stewart. In any case, despite the lack of magic granted by the spectators in the presence, the event was perfectly successful.

Outside photo: Chanel Finale photo by Juergen Teller

Photo credit: Photo Chanel

Photo credit: Kristen Stewart