These are the white and blue striped shirts, again and again protagonists of 2021. Worn by the splendid Brigitte Bardot, celebrated by Jean-Paul Gaultier in the Breton version, these super chic t-shirts will accompany us again this year.

These are the white and blue striped shirts, again and again protagonists of Summer 2020. Worn by the splendid Brigitte Bardot, celebrated by Jean-Paul Gaultier in the Breton version, these super chic t-shirts will accompany us again this year.

Maybe you want a new summer 2020 hairstyle without complicating your life too much... here are some trendy hairstyles that are emerging in Paris often inspired by the DIY hairstyles we used to do during the confinement.

This summer, straw will invade the Parisian woman's wardrobe and is available in all kinds of styles, with a lightness to stroll in the city, in the country, as well as on the beach. But beware, the Parisian woman is a perfectionist and with straw as with the rest of her wardrobe, there is no such thing as a stylistic error: so rule number 1: the colour of the straw must be natural!

It may not feel like it, but Summer is around the corner and it is time to start thinking about swim suit season. From retro styles such as underwire and high waist bikinis to sexy high-rise suits and more, these are the 8 Parisian main trends that will happen this season.

The color white immediately gives a summery look, white is always in fashion and chic, in Paris but not only... According to the new spring-summer fashion trends, we Parisian women will dress from head to toe in white and you?

Impossible to resist the temptation to own a leopard print skirt this year. Even for the Parisienne! Although it is not one of the easiest pieces to wear in a chic and elegant way but if you just choose the right length and proportions, and especially if you choose the right combination the leopard skirt will become the highlight of your spring 2020 wardrobe

A quick glance at one of the key items in our Parisian wardrobe… “Opera glove” may sound quaintly antique, but it will become soon one of the most glamorous accessories of the next season.

Il rosa è un colore prevalentemente femminile che incarna dolcezza e romanticismo! Spesso viene associato alla gioia, da qui deriva il popolare modo di dire “vedere la vita in rosa”. Vestirsi di rosa è quindi una buona idea per cominciare la giornata con la giusta dose di felicità… Vestirsi di rosa è sempre di moda, anche per estate.

Stonewashed jeans are a piece of clothing that never goes out of fashion and that the Parisian woman loves. In Paris that light blue jeans are not worn sporty, but in a casual chic way often with a feminine detail, can be the handbag, sandals, sectorial blouse or steering wheel... Take a good look at the following photos, every detail is important.

Impossible for us Parisian women, like many women, to go to the hairdresser at the moment... but here we are, we can't stand our roots which grow day after day during the confinement. Here are 8 tips for touch-ups to cope with the unbearable!

The Parisian and her handbag…a love story over the centuries. It can be mini, just enough for a phone and a credit card although very often huge, heavy and an annex to our home. We love it. During a well-filled day, it even turns into a set of matryoshkas, the Balenciaga shopping bag housing a Fendi evening bag and, of course, a makeup bag, not forgetting the shoulder bag for things that have to be found quickly…

Introducing the Pantone Color of the Year 2020, PANTONE 19-4052 Classic Blue, a timeless and enduring blue hue elegant in its simplicity. So Chic, So Parisian! Certainly and above all, a symbol of great elegance. We will be tapping into sight, sound, smell, taste, and texture to make the Pantone Color of the Year for 2020 a truly immersive color experience for all.

For us Parisian women, February and March are two months synonymous with moda, fashion shows and new ideas to stitch on the catwalks! As every year we are waiting for the program not to miss the show of our darlings, for some Dior, for others Jacquemus (I love...), and for many of my girlfriends, Chanel and its theatrical moves. Here is the schedule to prepare you, Paris during fashion weeks is just incredible, at every street corner you meet models, Vip or strangers dressed in incredible ways!

The mystery of stilettos revealed… Scientists have observed that stiletto heels accentuate the movement of a woman’s hips, while shortening their stride...

"Black is always trendy" is what people often say to each other when they don't know what to wear. In any case.... Black is the Parisian woman’s color. Beyond the boulevard périphérique—the wall that “protects” the capital—women wear beige, blue, and pastel tones, but in the Ville Lumière, black persists and always wins. Although the runways and fashion magazines offer the new colors of the season, when buying, reason beats emotion and the Parisienne chooses black because it is the “master key” that goes with everything and suits all situations. 

While in other cultures “over accessorizing” is seen simply as a demonstration of femininity, in Paris it’s considered good form not to overdo it for fear of looking tasteless. That might seem a paradoxical attitude, but it’s based on the Parisian woman’s mentality of “less is more.” Basically, you can spoil a look by trying to overdo it, and that applies to jewelry, makeup, accessories, and plastic surgery. So…

The story of the well-known brand Repetto is an amazing tale…. But first and foremost, it’s the story of a free and modern woman Rose Repetto, an entrepreneur before her time. A woman of passion who believed in her lucky star. Flashback to a French success story!

Fr« Ginette Ny » originated the concept of Contemporary Jewelry and created a world where each woman can invent her own modernity, made of a subtle balance of achievements, emotions, and sensuality.

The Parisian girls love the Lady Dior bag, one of the most popular designer handbags of all time and Princess Diana‘s favorite. “Real luxury requires the best materials and the best craftsmanship”, Christian Dior declared! Amazing story of a legendary bag… 

A wild claw hit the Parisian women: the leopard is back. Even if the famous French rule of elegance "less is more" is still valid, this year the Parisian women are leaving their reserve: the leopard print is worn all over, i.e. on imposing and striking pieces such as coats and dresses. If it has long been rejected and decreed vulgar in the capital of good taste, it is now over. On the contrary, black spots have never been so famous and worn by influencers. There are as many leopard prints and ways to wear it as there are styles and women, it's up to you to play with the beasts, but let's see together HOW TO DO....

It's been hard to deny the appeal of natural colors in recent months, thanks to a flood of designers who refreshed them on spring/summer 2019's catwalks. Burberry led the charge with its traditional trench coats and checked shirt and coordinating camel trousers, but the palette was everywhere from Chanel to Dior, Fendi to Loewe. So, why beige, why now? If fashion is the constant push and pull of action and reaction, then we could call beige a backlash to the 'look at me' showboating that Instagram and the rise of street style have spawned. Maybe in a world of overstimulation, designers were issuing an official invitation to pare things back and start afresh. Whatever the reason, we're all aboard the beige train.

Non è un segreto per nessuno, l’accessorio ha un ruolo sempre più importante nel look. E in questo gioco, non solo le borse e le cinture sono delle protagoniste, anche i gioielli hanno un ruolo fondamentale, soprattutto l’inverno prossimo. Anne-Sophie Mallard ci descrive le tendenze…

Rami Mekdachi ha dato origine alla tendenza, molto sulla cresta dell’onda, delle cosiddette fragranze “selettive”, create su misura per un personaggio o per un posto cult. Ultimamente, queste fragranze riscuotono un vero successo. Rare, insolite, adattate e identificate con i vari nomi di chi le ha richieste, sono accomunate – quasi tutte – da un nome, quello del loro creatore: Rami Mekdachi. Le tre fragranze Jacques Garcia, sono lui. Sono lui anche l’Eau de cologne Bensimon, l’Eau de Colette, il Parfum Costes…

So they are unsuitable for gardening, unless it’s high-society gardening or the jardins of the Palace of Versailles. She wears them “casual chic” or “elegant cool,” from morning to night, during the week or on the weekend, from the kitchen to the meeting room, at an opening in Saint-Germain-des-Prés or riding a bicycle through the streets of the French capital…

Roger Vivier is often remembered for dressing a list of exceptional women. Not only did he design the shoes Her Majesty Queen Elizabeth II worn in 1953 on her coronation day, he also crafted acclaimed creations for the greatest personalities of his times: the Duchess of Windsor, Princess Soraya of Iran, Marlene Dietrich, Elizabeth Taylor, Brigitte Bardot and, of course, Catherine Deneuve in “Belle de Jour”, the film in which the iconic heels featuring the silver buckle made their first appearance. Dive with us into this fascinating story…

Quest’anno, a Parigi, il jeans interpreta la modernità con una stupefacente scelta di tagli e di look. Se c’è un capo di cui il nostro guardaroba non potrà mai fare a meno, questo è proprio il jeans. Intramontabile, si porta con tutto e in tutte le circostanze…

So, you’re vacationing in Paris and you’d love to catch a Froggy Prince Charming, right? To attract a French guy, first you have to know what turns him on or off. Generally speaking, they’re attracted by interesting feminine women. In fact, several surveys have shown that on a first date, they notice your eyes, your smile, your boobs, and your hair (in that order). Weight actually comes last. In terms of fashion, their tastes are pretty conventional. The results below might just surprise you.

La parigina ha la particolarità di seguire le mode, pur conservando una certa libertà. Il suo segreto: fare un mix dei capi base con dei capi molto trendy e giocare con i colori. Quest’inverno le parigine coloreranno le strade di Parigi, perché i colori e i tessuti stampati sono al centro dell’attenzione. Il nero non ha più il ruolo di protagonista esclusivo, anche se rimane un colore senza tempo, simbolo dell’eleganza in ogni circostanza.

Parisians have the distinguishing feature of following the trends while maintaining a certain freedom. Their secret: mix basics with ultra trendy items, play with colors.  This winter, Parisians will brighten the streets of Paris because colors and prints are in the spotlight. Black no longer has the lead even though it remains a timeless, elegance in any circumstance.

Quest’anno, a Parigi, il jeans interpreta la modernità con una stupefacente scelta di tagli e di look. Se c’è un capo di cui il nostro guardaroba non potrà mai fare a meno, questo è proprio il jeans. Intramontabile, si porta con tutto e in tutte le circostanze…

Uno dei personaggi più in gamba del mondo della profumeria in Italia. La sua missione: ricercare le più belle espressioni della creatività dell'arte della profumeria per distribuirle attraverso una rete di rivenditori che condividono con lui l'amore per le fragranze capaci di suscitare emozioni. Da anni va in Francia e ha una conoscenza eccezionale di Parigi e della sua art di vivere…

La sua missione: ricercare le più belle espressioni della creatività dell'arte della profumeria per distribuirle attraverso una rete di rivenditori che condividono con lui l'amore per le fragranze capaci di suscitare emozioni. Uno dei personaggi più in gamba del mondo della profumeria in Italia….

A Paris, nous ne portons pas notre jeans pour faire du jardinnage, à moins que ce soit du jardinage mondain ou dans les jardins du palais de Versailles, mais plus dans un cadre « chic en ville » ou « élégant sexy”. En fait, nous portons non stop dans la Ville Lumière cette pièce maitresse de notre garde robe, du matin au soir, d’un déjeuner entre copines chez Ralph, le restaurant du couturier boulevard Saint Germain, à un vernissage dans le Marais ou sur notre bicyclette dans les rues de Paris…

Ah! Paris, the cradle of fashion, design and sartorial excellence. Paris: your podiums are most watched, your houses of fashion most influential, your collections most anticipated and your fashion-weeks can’t be overlooked. Each season, true fashion addicts wonder: what will be worn? Fortunately, Sophie is aware of the latest and will inform you about the major trends for the coming winter… Jane Birkin sang: "Ex-fan des Sixties, petite baby doll… ". You’re not dreaming. The Sixty’s are back! This is the main trend right now. Miniskirts, A-line dresses, patent leather Mary Jane shoes, graphic checks and patterns in marshmallow colors…  An unavoidable look for Parisians, both feminine and sexy, with strong influences of Swinging London, for a fresh and carefree allure. Absolutely necessary for the right mood sans faute pour être pile dans le mood Brigitte Bardot et Catherine Deneuve this coming winter.