With something dressy
She’ll wear super understated jewelry; bling isn’t her thing. A little chain around her neck with a discreet pendant like a medal, a little cross, or a tiny diamond; a big one would be tasteless! On her fingers, a simple pretty ring or wedding band—not much fun but chic! She might add an equally simple bracelet like a gold bangle or a cuff by Les Petites, a lucky-charm bracelet on a cord given to her by her children or brought back from holiday, or an elegant chain to go with her classic young girl’s watch (her jewelry often consists of items symbolizing an event in her life: her eighteenth birthday, her wedding, her First Communion) or a chunky man’s watch. She also loves necklaces with pearls and semiprecious stones and antique earrings inherited from her 
grandmother or bought at an antique shop. If her evening dress is plain, then she might wear jewelry that is flashier but still elegant. Jewelry by Italian designers as Michela Bruni Reichlin or contemporary artists such as Shourouk is really in now.
During the day
The Parisian woman can adopt a simple look without artifice or jewelry, never denying her femininity. And the next day she can abandon her almost pathological simplicity and wear bigger or more prominent jewelry, provided that her dress is casual. She’d be too afraid of looking blingy! Contrasting 
styles is her favorite game: she’ll wear super sophisticated or designer earrings with a cashmere turtleneck, and a diamond necklace with a slim-fit denim shirt or a white T-shirt.
The Parisian woman doesn’t like junk, so we’re talking about quality jewelry here (remember, quality doesn’t necessarily mean expensive) or exclusive or fashionable finds (she loves the idea of “exclusive pieces”), whether they’re worth a lot or not, but never imitations; she’s allergic to “counterfeit.” Her culture and education have taught her to love the “genuine article,” its intrinsic value and the creativity behind it. Given her borderline snobby personality, wearing a counterfeit is a terrible faux pas in Paris; better to wear something that’s genuine and unknown than something that’s known but a forgery!
GINETTE NY, La marque super trendy des parisiennes
It is Frédérique Dessemond, a young Frenchy living in New York, who hides behind the "it-bijoux" Ginette ny. Its golden, chic and minimalist gri-gris, quickly established itself as the skin jewellery that accompanies us 24 hours a day.
How did you start creating jewellery?
"Jewellery was not my area of expertise at all at first. I was working on a lot of bags and vintage clothes again. A friend who loved my work very much, and who had to open a jewelry store for a major New York brand, told me that she would really like to buy my parts, except that I didn't make jewelry... She told me to try to make a collection, and that's how I got my first "medal" out in 2002, with two holes and the chain sliding on it. When I showed her, I offered her the opportunity to have them personalized with the names of the clients, and she loved it! She then asked me to make other pieces, and that's how I made my first collection, little gri-gris on a chain. Calypso, this shop that sold my first jewellery, was a great showcase in New York. A journalist from W magazine bought a medal for her, and wanted to do an article about my jewellery, which was a huge opportunity. A buyer from Barney's saw this item, and contacted me, I then won a contest that allowed me to win a stand at a prestigious show, which was just in time because I couldn't afford a stand. And that's how I started having my first orders, my first customers. I became interested, a little like a beginner, in the world of jewellery. I didn't want to start an apprenticeship again, I already knew the world of fashion well, and anyway, I wanted to make very simple jewellery. If I want my jewellery to be set, for example, there are people who do it wonderfully, I don't need to learn this technique. I'm going to start with a story, with ideas for jewellery that I want to wear every day, but that are made of gold”.
What are skin jewels as you call them?
"Jewellery that we wear every day, that we even keep to sleep or in the shower. These are jewels that will be removed to wear more ostentatious pieces on certain occasions. They're not pretentious. Wearing a big stone, a big piece of jewelry, it puts you in a very special social category right away”.
