THE STORY BEHIND THE DIOR’S ICONIC LADY DIOR BAG

The Parisian girls love the Lady Dior bag, one of the most popular designer handbags of all time and Princess Diana‘s favorite. “Real luxury requires the best materials and the best craftsmanship”, Christian Dior declared! Amazing story of a legendary bag… 

dior2In September 1995, the future iconic Dior’s bag was given to Diana Princess of Wales by the France’s first lady, Bernadette Chirac, on the occasion of her visit to Paris.
The bag, black in color and originally named “Chouchou”, was presented to the former Lady Diana at the inauguration of the Cézanne exhibition at the Grand Palais, sponsored by the LVMH group. The Princess Diana who ordered it in many versions adopted immediately the new Dior’s bag: in November 1995, during her visit to a children’s home in Birmingham, Princess Diana was photographed with the latest Dior’s bag, holding a child in her arms. A few weeks later, during a state visit to Argentina, she appeared again with her favorite bag leaving the official plane. It was then that the Lady Dior bag became associated with the world’s most publicized woman. It was soon being described as "iconic" and was launched in larger series, with its name changed from ‘Chouchou’ to ‘Lady Dior’ (1996) as homage to the Princess Diana. Two hundred thousand models were sold in two years!

Over the years, several celebrities have been the face of Lady Dior, Carla Bruni in 1996, and later Diane Kruger, Monica Bellucci and today Marion Cotillard. It remains the iconic bag of the house of Dior today.

dior3Handcraft
“Real luxury requires the best materials and the best craftsmanship”, Christian Dior declared. And so, in the Dior house’s ateliers, each Lady Dior is made by hand. Everything starts with the manual cutting out of the leathers. The pieces are then assembled, molded around a wooden form and sewn together with precision. The bag is composed of one hundred and forty four pieces in total!

Design
Created in a couture spirit, the Lady Dior is a handbag that adopts Dior's house graphic codes: it is generally decorated with a cannage (caning) motif inspired by two items of furniture found in Dior's private mansion on Avenue Montaigne: the Napoléon III chairs once used by Christian Dior to welcome his customers on the day of his show in 1947, and the back of a neo-Louis XVI medallion armchair Louis XV. The four gold -or silver- letters D.I.O.R. on charm pendants act as an eternal signature.
It is available in different materials featuring various techniques (leather, velvet, microfiber, satin, denim, python, crocodile, tweed, jacquard…), and in several sizes.

Charlotte - Style & fashion

Bonsoir, my name is Charlotte. My mother, ex-model for Saint-Laurent, is American but I’ve lived in Paris since I was 4 years old. Since my mother was often abroad for fashion shows, my French grandmother, a dressmaker for Chanel, taught me the way to become a real Parisian. Today, I’m a wedding-planner and my husband directs a famous fashion magazine. I don’t have to tell you that I have a front seat at all of the fashion shows and I’ve developed a good general culture about fashion. Although I’m the personal shopper for my friends, my strong points are marriage and elegance.

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