Comptoir des Cotonniers made its mark in the 90s. Mothers and daughters met up there to put their wardrobes together. It was revelation... a revolution. Transgenerational marketing was born. This was the beginning of the "mother-daughter" campaigns, a simple idea translated into photos by top figures. 

While the closing of the iconic Colette boutique marked the end of an era, it has also given life to a new address that has the fashion word very excited…

For savvy shopping, wait for the sales! It is the ideal time to find your favourite brands at up to half price or even more sometimes. And the year 2019 marked the end of the ‘floating sales’, sales at other times of the year, so, the next not-to-be-missed sales period in Paris will start on Wednesday January 9 to February 19

We gauche Americans can’t get enough books and articles about how to eat, dress, shop, entertain and look as sophisticated as a French woman. Several years after the publication of Ines de la Fressange’s Parisian Chic and its companion, Parisian Chic City Guide, comes a new guide to French style:  Sophie the Parisian: Style Tips From a True Parisian Woman by Nathalie Peigney (Rizzoli, 2018). 

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