the heart french luxury

Luxury is today a major actor in the French economy, the creator of wealth, added value and supplier of foreign currencies. However, in reality, the real force of Luxury has been to maintain against all obstacles, in the twentieth century, period of excessive automation and robotics, conservatories of craftsmanship, thereby giving priority to the individual over the group. The nobility of Luxury becomes evident to all those in contact with it, because it’s impossible to remain insensitive to the beauty of the skills of the craftsman…

She is genial, discrete and paradoxale… "I once said that I'm anti-consumerist, and that goes against the work I do. It caused a scandal: 'Who is she to think that? She is going against her clientele.' But I do fashion because I'm happy when somebody gets joy from a new garment. There is a magic side to this"…

The 6 rules of the elegance…

Elegance is a quality of a person presenting a certain refinement and ease in form and movement and, by extension, a person dressed with care as well as sobriety in a non-exaggerated style. However, elegance involves a great many other aspects based on relations with others and the outer world. For example, elegance is the ability to convey strong emotions without being invasive, or show interest in people and things without turning it into a narcissistic curiosity by a desire to stand out, or even to avoid exhibiting ones own abilities and talents. The philosopher Giacomo Marramao tells us more…

If you still haven’t heard about Roland Mouret, don’t waste any more time. This jewel of French couture has just been nominated for the 2014 British Fashion Awards in the “Establishment Designer” category. The ceremony will take place in London on December 1st. Personally, I adore this genius of his super-elegant and ultra-contemporary creations and I’m not the only one. Born in Pierrefitte-Nestalas near Lourdes in France, Roland Mouret is now one of the favorite couturiers of stars throughout the world . Good news, the Roland Mouret store open on 1th November 2014 in New York…

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