the heart french luxury

Luxury is today a major actor in the French economy, the creator of wealth, added value and supplier of foreign currencies. However, in reality, the real force of Luxury has been to maintain against all obstacles, in the twentieth century, period of excessive automation and robotics, conservatories of craftsmanship, thereby giving priority to the individual over the group. The nobility of Luxury becomes evident to all those in contact with it, because it’s impossible to remain insensitive to the beauty of the skills of the craftsman…

Master Glassblowers, Chasers and Engravers with proverbial skills, Furniture Makers with a traditional knack, able to obtain incomparable quality and finish, all these and many others, form this high craftsmanship imbibed with the Culture and History that have brought honor to France.luxe-p4The names Baccarat, Hermès, Yves-Saint-Laurent, Lalique, Dior, Puiforcat… are all flags that float throughout the world, calling to mind the existence of our country and its traditions. They are synonymous with “beauty”, “purity”, “creativity” and the luxury that they generate answers the needs of Humanity which has a need for evasion and dream, both as necessary for equilibrium as the air breathed and the bread consumed.

luxe-p3 Our world would really be dreary if it wasn’t peopled with objects of Art that move us and instill us with interest, enthusiasm and Passion!

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Who speaks of the superfluous in this respect, whereas it really involves the essential, a “supplement of soul” without which the things in life would really appear to be pathetic? Luxury thereby has a soul, ours, that of the Creators, the Buyers, the impassioned.
 
It remains a barrier against a standardized civilization, as well as the guarantor of our finest qualities. Finally, it today appears as a major actor in our economy and this is well earned.

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So, we wish good luck and a long life to French luxury with the new world clients and future generations …

Text by Jacques Mouclier (former President of Fédération Française de la Couture)

Bonne soirée, Charlotte

© Pictures: istock, inside page 1. Hermès, 4. Chanel

Charlotte

Bonsoir, my name is Charlotte. My mother, ex-model for Saint-Laurent, is American but I’ve lived in Paris since I was 4 years old. Since my mother was often abroad for fashion shows, my French grandmother, a dressmaker for Chanel, taught me the way to become a real Parisian. Today, I’m a wedding-planner and my husband directs a famous fashion magazine. I don’t have to tell you that I have a front seat at all of the fashion shows and I’ve developed a good general culture about fashion. Although I’m the personal shopper for my friends, my strong points are marriage and elegance.

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