HIPANEMA: A FRENCH-STYLE SUCCESS STORY

Created by two Parisians, Hipanema is known above all for its Brazilian bracelets; in a few years, the brand has become indispensable in the world of fashion and accessories.

The Hipanema brand was born from the meeting of two Parisian girls in Rio, Delphine Crech'riou and Jenny Collinet. Inspired by the colors seen during their travels, the two young women decided to bring the Brazilian flavor back home. The concept of Hipanema is very specific: magnetic bracelets inspired by Brazilian lucky charm hoop bracelets, worn in series.